Project Overview
Jake's Welding, a family-owned business in Ontario, had built a reputation for creating affordable, efficient hoof trimming chutes that farmers loved. For years, their marketing strategy revolved mainly around tradeshows, relying on word-of-mouth to bring in new customers.
But with a desire to grow their business, Jake’s Welding took a leap into digital marketing. The goal was simple: boost awareness of their flagship Model 600 hoof trimming chute and generate quality leads. What followed was a game-changing campaign that not only delivered results but opened doors to international opportunities.
Key Results
The Facebook ads campaign exceeded expectations and positioned Jake's Welding as an industry leader. The leads translated into immediate sales and many quotes/sales pending. Combined with their recently rebuilt website (designed/developed by NerdySpider) the campaign was transformative for their business!
- Over 220 quality leads in the span of 200 days
- Cost per lead of about $23/lead
- At least 9 hoof trimming chutes sold, generating approximately $300,000 in revenue (Multiple additional sales pending at time of writing).
- The campaign not only drove a significant increase in sales for Jake’s Welding but also sparked valuable conversations about product improvements and feature requests. Also led to exploration of modifying their trim chute for an entirely different agricultural industry.